# Search Optimization

ima.copilot is an intelligent workstation product powered by Tencent's Mix Huang big model technology. It builds a personal knowledge base and provides comprehensive online question and answer capabilities, helping users effortlessly access knowledge and receive customized responses to work and study inquiries, thus sparking inspiration. The product relies on Tencent's robust technical support and integrates artificial intelligence technology, aiming to enhance user efficiency and experience in searching, reading, and writing. Currently, the product offers a free downloadable Mac client, with plans to launch more versions in the future.

GEO represents a new paradigm that will help content creators optimize their content for the next generation of search engines, which are enhanced by large language models. With the emergence of large language models, a new type of search engine that uses generative models to collect and summarize information to answer user queries has emerged. These “generative engines” can generate accurate and personalized responses and are rapidly replacing traditional search engines, enhancing user utility. However, generative engines also present many challenges for content creators: **Ranking and Visibility:** In traditional search engines, evaluating website performance was straightforward; websites were listed in order of ranking, displaying the original content. However, generative engines can generate rich and structured responses, often embedding citations within a block. This makes the concepts of ranking and visibility very subtle and multifaceted. **Website Optimization:** Unlike search engines where extensive research exists on improving website visibility, the methods for optimizing visibility in generative engine responses remain unclear. **Black Box Nature:** Due to the black-box nature of generative engines, content creators have little control over when and how their content is displayed, making content optimization more difficult. To address these challenges, we introduce GEO (Generative Engine Optimization), a new paradigm aimed at helping content creators improve the visibility of their content. We contribute a suite of impression metrics, evaluation benchmarks, and optimization strategies, empowering creators to improve content visibility targeting deployed commercial generative engines.

ChatGPT Optimizer is a powerful tool that enhances the ChatGPT website with new features and functionalities, significantly boosting your workflow efficiency. By installing this plug-in, users can optimize the ChatGPT interface, unlock a variety of new features, and streamline their work processes. This plug-in also allows users to leverage GPT in any location, improving search results, crafting better emails, and even refining their LinkedIn profiles, among other benefits. With its user-friendly interface and powerful features, ChatGPT Optimizer is an ideal tool for anyone looking to maximize their use of GPT.